Jargon Buster - C

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Cache- This is the action of storing Web files for later reuse so that they can be easily accessed at a later date. When you are browsing the Internet, your Internet browser will store a HTML page code, graphics and multimedia elements in the cache. This way when you return to that particular Web page, the information doesn’t have to be downloaded all over again.

The cache is actually a form of high-speed memory. Your computer sets it aside to store frequently accessed data. The data can then be accessed directly from the hard drive, instead of the Internet server. Accessing the hard drive is a much faster process than accessing a server, so essentially the cache increases the time it takes to view frequently visited pages.

Keep in mind that the cache can build up over time and actually slow down your hard drive. It is advisable to clean out your cache from time to time.

Chat rooms- These are one of the most popular ways to make connections with real people over the Internet. A chat room is basically an interactive message board that allows live, online conversation for two or more users. When you use a chat room, whatever you type appears in the main screen next to your login name or handle. Other users will appear in the main screen with their messages next to their handles.
Most chat rooms have a specific topic that everyone will discuss. However, other chat rooms are simply for meeting other people. There are some chat rooms that are designed as intricate 3-D environments, where you select an avatar that will represent you in the virtual meeting place.

Copywriting- The process of writing words to promote a business, person, opinion or idea. Copywriting can include plain text messages and a variety of other online media. The main purpose of copywriting is to persuade the reader to act somehow, whether that is buying a product, signing up for an e-course or clicking on a link.

Copywriting can also refer to the SEO methods that are used to achieve higher rankings in search engines. This type of copywriting is often referred to as content writing. Copywriting for website placement involves the strategic repetition of keywords phrases within articles.

Crawler- A crawler (also called a spider) is a program that searches the Internet and locates new public resources. These resources can include web documents and other types of files. Crawlers report their finds to an Internet database (called indexing). Each search engine has its own crawler program that crawls the Internet for new material to list on the search engine. Spider technology is necessary because the amount of information being added to the Internet on a daily basis is more than any human team can index.