One on One Relationships or Mass Communication?

Written on September 23, 2008. Written by Glen.

Ever tried to figure out how much time should be invested in building personal relationships on social networks ?
To quickly recap on some basics…
Social marketing really involves just two activities:
1. Personal interaction: building relationships through messages, writing on walls, emails etc
2. Content creation (and content sharing): notes, video, blog posts, photos, comments, etc
To get the [...]

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