One on One Relationships or Mass Communication?

Written on September 23, 2008. Written by Glen.

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Ever tried to figure out how much time should be invested in building personal relationships on social networks ?
To quickly recap on some basics…
Social marketing really involves just two activities:
1. Personal interaction: building relationships through messages, [...]

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Do You Need the “Right” Personality for Social Marketing?

Written on September 9, 2008. Written by Glen.

Seems “social etiquette” is a hot topic. Since joining Facebook, I’ve been listening and joining in the conversation about the most effective ways to use social networks to raise your profile and find customers for your business…
If you want to create marketing opportunities with social media here’s the golden rule:
“Network first”
There’s a bit more to [...]

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How Much Information Do You Really Need to Get Started?

Written on July 18, 2008. Written by Glen.

A problem nearly every aspiring Internet entrepreneur faces at one time or another is information overload. This isn’t just something that gets in the way. It’s a big time dream stealer.
When you’re trying to figure everything out from scratch, it’s almost impossible to “know” when you have enough reliable information you can start using.
Even [...]

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